About Us

Southern Auto Color was established in 1985, originally as a parts and paint store and a PPG distributor. In 1988 Southern Auto Color became dedicated to paint only and due to exceptional sales, service and support earned the elite status of Platinum Distributor by PPG, the world leader in automotive finishes. The Platinum symbol is your assurance that we meet the highest standards in the industry.  You can count on us to provide insight in such areas as process improvement, personnel, inventory management, new products, equipment and techniques, and much more.

Together, PPG and Southern Auto Color can bring you the products and practices to help your business prosper. Customer satisfaction is a high priority in our company and we want nothing more than success for our customers. We offer reliable and consistent delivery, accurate inventory management, in-house technical assistance, management consulting services, endless amounts of information to keep you informed, and the most experienced staff in the market.

Our Mission

Southern Auto Color is the largest PPG Platinum Distributor in North Georgia. With over 20 employees and 4 locations, the level of service is unsurpassed. Our goal is to bring the best value in paint products and services to the North Georgia market. We plan to achieve this through continuous training and dedication. We believe our customers and team members are the foundation of our company and their communication with each other is the key to both our success. We have had this commitment from day one and plan to continue this philosophy through the duration of our time in business.